Why 21 Days?

You write in order to change the world … if you alter, even by a millimeter, the way people look at reality, then you can change it.

How it All Started

The 21-Day Equity Habit-Building Challenge was originally developed by Dr. Eddie Moore Jr., racial justice educator and author Debby Irving and Dr. Marguerite Penick-Parks. Their idea was to ask Challenge participants to dedicate themselves to one action related to racial equity daily for 21 days. The discipline and intentionality required to follow 21 days of carefully chosen activities was meant to encourage lasting practices that would further equity. Day after day, participants give themselves the time and space to be more mindful of power, privilege, oppression, and ultimately, social justice in their communities and networks. The science behind breaking bad habits and creating new habits surpasses 21 days. The intent is not to stop at one challenge, but to begin a new way of thinking, behaving, and believing. Take time to reflect, ask questions, and openly dialogue with others. Then jump back in to another 21 days of learning and acting toward an equitable, inclusive, and just future.  

Start Where You Are. But Start Now. 

Anyone can advocate for social justice. To help prevent racism and ensure race equity, start where you are and with the people around you to champion and embed inclusion within your organization, community, or social circle. The content within each challenge, provides knowledge and actions necessary to address issues of race, power, and oppression. You will be challenged to examine your own biases, behaviors, and belief systems.




The 21-Day Challenge is an example of three champions of change altering reality through varied means of knowledge sharing. Understanding the history, friendship, work, laughter, and dreaming between the three creators is a great way to understand where these challenges came from. The video shows a peak into their approach to the challenges.